Trust and support

Schools depend on the trust and support of their communities at all times, not only during referendum campaigns. That makes it critical to communicate to parents, residents, elected officials and local businesspeople what the schools do and why their work is important.

For its messages to be heard, schools need well-thought-out, clearly written, well-presented communications. Those communications also must align with operational goals, satisfy measurable objectives, be cost-effective and reach all segments of its community.

We create or edit written and electronic communications in all forms as needed. We also assist with website monitoring, to eliminate outdated information and edit content for proper grammar, style and sense.


Our school and education-related clients have included the Cherry Scholarship Fund of Evanston, the Center for the 4th and 5th Rs, the Collaborative for Academic, Social, and Emotional Learning (CASEL), Evanston-Skokie Elementary School District 65, the Golden Apple Foundation, Huntley Consolidated School District 158, Lincolnwood Elementary School District 74, Niles Elementary School District 71, Niles Township District for Special Education (NTDSE), Niles Township High School District 219, Skokie Elementary School District 68, Skokie-Morton Grove Elementary School District 69, Skokie Elementary School District 73.5, Strategic Learning Initiatives, Teach for America, Teachers Academy for Math and Science, and West Chicago High School District 94.


We use Complete Communications for all of our communications needs — community mailers, crisis communication and general communication planning. Jim has great insight as a parent and former board of education president. They research topics and know what tone each type of communication should have. We appreciate all their hard work and commitment to us as customers. — Kate Donegan, Superintendent, Skokie Elementary School District 73.5

Complete Communications is simply amazing! They are a one-stop shop for all of Niles School District 71’s communication needs. From newsletters to press releases to website articles, Complete Communications provides the resources and support needed to share our story with the Niles community. Jim and his team take the time to listen to the staff and students and learn what makes our organization special. — John Kosirog, Superintendent, Niles Elementary School District 71

Skokie School District 68 uses Complete Communications to write, produce, and mail our community newsletter, Highlights. They have taken the time to get to know our community and our school district and have a great sense of how to tailor our communication to our audience and purpose. They are very responsive and have a great intuition for meeting our needs. Recently we have used them to help write nominations for the Illinois School Board’s "Those Who Excel" Awards. These are cumbersome nomination packets that are daunting for busy school administrators to take on and Complete Communications' help has made it easier for us to nominate staff members for this prestigious award! Thanks to them we are able to recognize staff in this way! Great products, great customer service! — James Garwood, Superintendent, Skokie Elementary School District 68


Books and presentations

Communication Strategies to Help School Districts Advocate for Themselves, Vicki Gunther, Jim McGowan and Kate Donegan; ASCD, March 26, 2012

Strategic Communications for School Leaders, by Vicki Gunther, Jim McGowan and Kate Donegan; Rowman & Littlefield, 2011

What School Leaders Need to Know about Communications and How They Can Do Better, Vicki Gunther and Jim McGowan; National School Public Relations Assn., July 13, 2011

Best Communication Practices: What Every School Leader Should Know, Vicki Gunther, Jim McGowan and Kate Donegan; ASCD, March 7, 2010

Best Communication Practices for Achieving Strategic Goals: What Every School Leader Should Know, Vicki Gunther, Jim McGowan and Kate Donegan; IASB, IASA, IASBO joint conference, Nov. 21, 2009

Best Communication Practices: What Every School Leader Should Know, Vicki Gunther, Jim McGowan and Kate Donegan; American Association of School Administrators national conference, Feb. 21, 2009

Strategic Planning and Communications: Connecting with the Community, Vicki Gunther and Jim McGowan; Illinois Association of School Boards, DuPage Division, Sept. 23, 2008

Strategic Planning in a Small Suburban District: Leadership and Communication Techniques Used to Ensure Success, Vicki Gunther and Jim McGowan; National School Board Association annual conference, March 30, 2008